Social Media Manager (w/m/d) (Berlin)

The IOTA Foundation is a not-for-profit organization established in 2017 and headquartered in Berlin, Germany. The Foundation’s mission is to drive the development and standardization of new distributed ledger technologies (DLTs) that enable permissionless innovation ecosystems. To realize this potential the IOTA Foundation is actively building a collaborative of developers, start-ups, private enterprises, and government, civil society and academic institutions. We engage in engineering, research and community organizing efforts around the IOTA Tangle – a new generation of DLT specifically designed to be the open and free trust layer for the Internet-of-Things (IoT).

As a Social Media Manager you will help us to deliver our vision by creating and managing content on our social media channels (Twitter, LinkedIn, Instagram, Facebook, YouTube, Discord and others). The IOTA Foundation addresses its audiences in English. In order to create engaging content and messages, you need to have an extremely high proficiency in English. Native speakers will be preferred.

Aufgaben

  • Coordinate social media marketing campaigns and day-to-day activities (publishing, analytics, listening) on an operational level
  • Create metadata, upload content and create live streams on YouTube 
  • Develop strategy and implement plan to grow our communities on Facebook and Instagram
  • Develop relevant and appealing content to reach the company’s target audiences, write copy text on your own and align with stakeholders and the design team
  • Create, curate, and manage published content on social platforms
  • Work with ecosystem teams to develop and expand community and/or influencer outreach efforts
  • Oversee design (ie: Social media graphics for Facebook cover, profile pic, thumbnails, ads, landing pages, Twitter profile, Blog, etc.) as well as copy text on them including quality assurance regarding any copied text on them
  • Use social media marketing tools such as Sprout / Hootsuite (both publishing and analytics)
  • Measure the success of the channels and campaigns: Report on and analyze key metrics and tweak strategy as needed
  • Compile reports for management showing results (ROI)
  • Monitor, listen and respond to users 

Anforderungsprofil

  • Minimum of 3 years experience as Social Media Specialist and experience of social media management for tech company(s) (experience with distributed ledger technology is a plus)
  • Very good writing communication skills in English and must have a thorough understanding of social media management
  • Good knowledge of Twitter, Facebook, Instagram, LinkedIn, YouTube and other social media best practices for tech companies (ideally Discord and Reddit)
  • Good understanding of social media KPIs
  • Out of the box thinking on how to engage community and corporate audiences 
  • Solid understanding of social media/web analytics on each channel
  • Experience using analytical tools such as Google analytics, Hootsuite Pro and Facebook Insights to monitor and evaluate the foundation’s social media presence and performance
  • Understanding of social media publishing tools like Sprout / Hootsuite and others that can be useful to streamline and organize postings
  • Ability to coordinate an editorial calendar with teams and work across teams to assure high-quality publishing 

Weitere Infos

What we offer

  • Flexible work environment
  • The opportunity to work with the brightest minds in the industry
  • Fun while working. We have a friendly and casual culture
  • Posting for a good cause. The opportunity to make a true difference with social media
  • Having a real impact within a technology that’s booming 
  • Culture of trust, empowerment and constructive feedback
  • A flexible and agile organization with a flat hierarchy

The IOTA Foundation is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.

Kontakt

Lisa Beckers

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